Whether at trade fairs, events, corporate anniversaries or public holidays, giveaways are among the most important marketing tools of a company. The aim of the give-aways is to make a positive impression on the customer or partner and thus to increase the awareness and customer loyalty in the long term.
In general, a distinction between cheap giveaways (gift items) and high quality giveaways. Cheap gift items, such as lighters, pens or dextrose, are distributed to the masses to reach as many potential customers as possible. However, as a company you should not just indiscriminately print a promotional item with your own logo. For the Promotional Products the followings are the best supports.
What is important when choosing the right giveaway is explained below?
The benefits of freebies as a marketing tool
Imaginative promotional gifts are ideal marketing tools, as they not only increase the company’s profile, but also strengthen the image, improve the business relationships and support customer loyalty. They are regarded by the customer as a gift and therefore perceived positively.
Another advantage: the lifetime of many promotional items is very high, meaning that they can be used for years and thus stay in the customer’s memory for longer than, say, a commercial. Especially with innovative giveaways and useful everyday items that are used frequently, the company remains in the recipient’s memory for a long time. Advertising is also not perceived as intrusive or obtrusive, but useful, especially for high added value giveaways such as umbrellas, tools or watches.In … Read More